Visitors to your website are likely to be inundated with marketing emails on a weekly, and even daily basis. If your email reaches them on a bad day, or your message is not particularly inspiring, there is a good chance they will hit the ´unsubscribe´ button.
Which is what I did when I got an email from Appsumo as I thought they were sending too many sales emails, rather than useful content. So I clicked through to the unsubscribe page, ready to see the standard confirmation that I wanted to leave the mailing list, only to be faced with one of the best unsubscribe pages I had ever seen.
Given the many crackdowns by Google lately, the general consensus is, high quality content is more important that ever. I whole-heartedly agree with the quality part. However, this bit of advise seems to have a little "build it right and they will come" ring to it, and we all know things simply don't work like that. In order for quality content to become spectacular, people need to consume it first.
The following are 7 things you can do to help people consume more of your content.