In another article, I talked about the three things you should have in place before you launch a membership site. To recap:
Value: Do you have proven valuable expertise that people are willing to pay for?
Products: Do you have a suite of high-value products you already bundle in with your services?
Database: Do you have a database of clients and prospects who might be interested in joining your membership site?
So let's suppose you answered "Yes" to all three questions.
Now what? What sort of value should you provide to your members?
This will vary for each business. But broadly, I suggest you consider your offering in these three categories.
Create a collection of valuable resources for your members to download - things like e-books, audio programs, recommended Web sites, software tools, templates (Word, Excel), slide shows (PowerPoint), manuals, tip sheets, on-line courses, video clips, multimedia tutorials, and so...Continue reading