Saturday, 13 July 2013 14:44

The Pebble Smartwatch Raises Over $10,000,000 funding

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The Pebble smartwatch was listed on KickStarter.com to raise $100,000 funding. When the fundraising ended, the Pebble has more than $10,000,000 in funding and over 68,000 backers!

The founder, Eric Migicovsky, had to go via the crowdfunding route because he could not raise money through venture capitalists, who thought the idea was too risky. Future users of the phone however loved the idea, and pledges came in thick and fast.

The watch is a viral product, because it can be customised with apps for anything you can think of. The community itself will create more applications for it, or request new apps. As a result, the phone will have thousands of possible uses including running, cycling, music, email, etc.

The phone itself is not particularly attractive and is quite functional in looks as well as style. However, the possibilities are endless.

What made it successful?

  • The founders kept searching for alternative funding sources when they were rejected by the traditional investors.
  • They teamed up with RunKeeper, an already successful app with millions of existing users, getting instant publicity.
  • Making the software available to developers will get thousands more apps into their directoy, without them having to create them.

 

 

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.

The Pebble smartwatch was listed on KickStarter.com to raise $100,000 funding. When the fundraising ended, the Pebble has more than $10,000,000 in funding and over 68,000 backers!

The founder, Eric Migicovsky, had to go via the crowdfunding route because he could not raise money through venture capitalists, who thought the idea was too risky. Future users of the phone however loved the idea, and pledges came in thick and fast.

The watch is a viral product, because it can be customised with apps for anything you can think of. The community itself will create more applications for it, or request new apps. As a result, the phone will have thousands of possible uses including running, cycling, music, email, etc.

The phone itself is not particularly attractive and is quite functional in looks as well as style. However, the possibilities are endless.

What made it successful?

The founders kept searching for alternative funding sources when they were rejected by the traditional investors.

They teamed up with RunKeeper, an already successful app with millions of existing users, getting instant publicity.

Making the software available to developers will get thousands more apps into their directoy, without them having to create them.

 

 

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.
Read 2310 times Last modified on Saturday, 13 July 2013 14:48
Yolanda Solo

Yolanda helps those looking for a new path in life and keep them motivated on their journey. She is also on a mission to change the way people work by offering them flexible income opportunities via the AlternativeIncomeReport.com.

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