A product can be a service like teaching or a physical product you sell. It is important to change your mindset to become a creator, especially if you starting charging for something you used to do free before. This is now a product which you are going to sell. It is no longer a hope, you are going to package your skills into a product which will generate an alternative income for you.
What are you offering?
When you create a product you need to satisfy a need or solve a problem. Pain and pleasure are powerful driving forces that make people buy. A good place to start is to offer a product that does at least one of the following:
Solves a problem
Who are you offering it to?
You also need to know who your target market is. When you identify your ideal customer, it is much easier to find them and promote your product to them than trying to get the attention one of the millions of internet users for example.
Male or female?
Product category e.g. gardening
Product sub-categories e.g. lawn care
How are you going to deliver it?
Once you have decided which topic you want to focus on, you need to decide which format you are going to use to deliver your product:
Online or offline
Virtual shop or physical shop
Selling goods or selling services
You could end up doing a combination of all of the above eventually, but it helps to limit your focus initially so you don´t get distracted by too many options or responsibilities.
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Monday, 07 January 2019
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